New Authority in Australian Timber Flooring

The Australian Timber Flooring Association (ATFA) has this month moved to the top authority level for timber floor contractors sought by builders and home renovators.

ATFA has long built a reputation for conscientious investigation and signing of professional timber flooring contractors - from supply to install and coating. They have also extended their service to flooring inspections, apprentice training and oven dry testing.

However as the digital revolution curve continues to steepen, traditional reputation and skill needs to be augmented in the eyes of young renovators, builders and investors. The newest generation are also seeking their trust in a body such as ATFA to be confirmed by the online world. The 'Google Revolution' has the population searching not only for direction, but for credibility on the first page of the search engine results.

Foresight and strategic marketing through several new partners has led ATFA to develop a long term plan of online accreditation and representation to support their already well-established credentials and service in the search engines. It is this effort which has culminated this month in their step over the threshold into a new level of authority.

While all three major search engines used on the internet (Google, Yahoo and Live/MSN) capture almost all of the online searches, Google reportedly represents 85% of the searches, and more in certain countries. Thus 'Googling it' has become not only an information reference but a reliability recommendation, and ATFA has been able to showcase and support it's reliable information and services through solidly ranked listings in Google as well as the other search engines, ranking in the first page on all for the keyword 'timber flooring' and consistently in the top 5 for the most credible search engine, http://www.google.com.au.

ATFA's service revolves around membership to the association which is selective and in constant review. They are endorsed both in name and financially by renowned timber flooring names including Boral Timber Flooring, Connollys, Master Plus, Perfect Timber Floors, Feast Watson, Bostik - all platinum members of ATFA. ATFA's gold level members include Perfect Timber Floors, Feast Watson and Bostik.

With a collection of courses and workshops, ATFA's timber flooring expertise continues to be spread throughout the nation, assuring more and more people of their purchase. They have literally scores of registered and accredited members in each state, and are always helpful in weighing all the factors involved in purchasing and installing wood flooring.

The annual Timber Flooring conference, administrated by ATFA, has proved highly successful since it's inception and addresses up-to-the-minute concerns by both contractors and buyers alike. http://www.atfaconvention.com.au

In the upcoming convention this year, an executive speaker will handle this crucial and timely question:

How does a member of the ATFA assure their customer be it a savvy homeowner, corporations, companies or government entities that the product they are installing has been sourced from a legally and sustainably managed forest?

With climate change and environmental concerns topping the agenda of every summit including the international G8 held by the top 8 industrialised nations of the world, this approach by ATFA is another mark of their authority, which is now readily determined and accredited by the online world.


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